ForwardKeys names Chief Marketing Officer in new role


ForwardKeys announced the appointment of Laurens van den Oever to the newly-created role of Chief Marketing Officer, effective August 1, 2016.

Van den Oever, who has over +15 years’ experience in marketing and research across multiple industries, will lead ForwardKeys’ global functions including marketing strategy, product development and marketing communications.

Olivier Jager, CEO ForwardKeys commented: “Laurens is a vital addition to our leadership team at a time when interest in sophisticated intelligence on travel is growing rapidly. Laurens is a proven communicator and evangelist for how ForwardKeys’ market intelligence can help our clients become more successful. Laurens is responsible for preparing ForwardKeys to take advantage of an expanding market opportunity.”

Van den Oever has proven experience in growing businesses through effective use of intelligence strategies and launching B2B insight services across a variety of industries. Prior to joining ForwardKeys, he was Global Head of Travel & Hospitality, GfK. ForwardKeys and GfK launched a partnership in 2015 and will continue their collaboration in a number of areas.

Van den Oever said: “ForwardKeys’ access to global airline data and its ability to analyze it very rapidly and convert it into meaningful information takes travel intelligence to a new level of insight, accuracy and forecasting, superior to anything else available commercially. The future is there for any company who manages to turn big data into tactical tools that allow companies to make data-driven decisions on the spot. In today’s complex and highly volatile market, companies operating in the travel ecosystem need to respond faster and with a greater degree of focus to maintain momentum and relevance.

Olivier Jager, CEO, concluded: “This is a strategic appointment for ForwardKeys and signals the next phase in our evolution as a global business. Laurens is a highly experienced leader, and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.”

ForwardKeys provides travel intelligence by analyzing a wealth of data to monitor and anticipate traveler trends, including 14m airline booking transactions a day.